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Marketing Strategy with Philip Kotler at the London Business Forum

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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age.The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...Find out more about this event at http://www.londonbusinessforum...

Channel: Education
Uploaded: December 31, 1969 at 4:59 pm
Author: londonbusinessforum

Length: 06:15
Rating: 4.922141
Views: 202372

Tags: Philip Kotler  Kotler  Marketing  Business  strategy  London Business Forum  London  branding  brands  customers  marketing strategy  LBF  

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anakmudajaman (December 31, 1969 at 4:59 pm)
I Love The Video It Can Increase My Knowledge He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands
AntoMelta (December 31, 1969 at 4:59 pm)
Good, I like that you share this video, I wish success always He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...
willamricard (December 31, 1969 at 4:59 pm)
Nice Video That You Share , So Very Nice Thanks You He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...
imegatrone (December 31, 1969 at 4:59 pm)
I Really Like The Video From Your He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands
bundawartini (December 31, 1969 at 4:59 pm)
Your Video Is Very Useful Sharing Philip Kotler is the undisputed heavyweight champion of marketing
flany1960 (December 31, 1969 at 4:59 pm)
Thank you for this video and I wish you health and wellness, as well as you can get discounts for organic products International DXN number :  1420-31106 or join my group
zederish (December 31, 1969 at 4:59 pm)
@letsdofflinebusiness I disagree with you. Not all customers care about value in the first place. For example Macbooks are three times more expensive than PCs with the same hardware and both of them do the job, in fact PCs are more flexible and with virtualization they can run all Mac's softwares. Still there is growing percentage of people who would pay three times the price to get their hands on those candy style machines.
flany1960 (December 31, 1969 at 4:59 pm)
• Thank you for this video and I wish you health and wellness, as well as you can get discounts for organic products number international ID DXN NO 1420-31106 or join my group
letsdofflinebusiness (December 31, 1969 at 4:59 pm)
@onebrandofdemocracy I absolutely agree.
letsdofflinebusiness (December 31, 1969 at 4:59 pm)
@onebrandofdemocracy I think the same. Customers do not care about the business, they only care about the value they are getting. They only care the solution to their problem. If we can solve it and efficiently communicating it then we got a business.

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