Trailer for an Emmy award winning documentary , available on DVD at artclips.free.fr Metaphorical thought is explored by Dr. John Lilly, Dr. Marvin Minsky, Richard...
"Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers" is a new book by Gerald Zaltman, author of "How Customers Think," and Lindsay...
Premiere of ournew routine at the Swiss Country Dance Championships 2008 in Horgen (ZH) Choreographed by Lee Easton Performed by the Swiss Line Dance Team...
An interview with Gerald Zaltman, Professor Emeritus, Harvard Business School. Learn how to create more effective marketing campaigns based on your customers' unconscious thoughts and...