Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some...
Diploma in Management (DIM)/ Postgraduate Diploma in Management(PGDIM)/ Master of Business Administration Banking and Finance(MBF): MS-6 Marketing for Managers
Armstrong & Kotler See Ziba As An External Idea Source For Companies Looking To Innovate. Renowned educators and researchers, Armstrong & Kotler, illustrate in their...