Gerry Katz, Executive Vice President of Applied Marketing Research, explains how ethnographic research can be used to gain deep insights about how customers use your...
Your company had have many different customers, ranging from end-users to distributors to purchasing agents to OEMs. How do you develop your product so that...
What is conjoint analysis and how can it be used to greatly improve the New Product Development process? Here, Gerry Katz of Applied Marketing Science...
Once your Voice of the Customer research produces a list of customer needs, how do you organize and prioritize them? Gerry Katz, Executive Vice President...
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