RFM analysis is a customer segmentation model for improved customer loyalty and loyalty marketing. Simple and easy to use, RFM analysis is becoming a popular...
This video shows you how to use advanced market (customer) segmentation techniques that go beyond using traditional demographic data alone. Video uses data-oriented examples so...
Steve Walker sits down with colleagues Mark Walker and Sonya McAllister to discuss the importance of customer segmentation. They discuss the value of segmenting by...
ew York Technology Council - Customer Segmentation: Beyond "What-If?" - It's Time for "Who's Next?" June 20, 2011 at EisnerAmper LLP KEYNOTE SPEAKER Thomas A....
A quick video workshop on why and how to segment your customers, within the context of your Customer-Problem-Solution hypotheses. Using the very cool tiny house...
John D'Andrea, Director, Global Supply Chain & Fulfillment at Dell talks with Steve Banker of ARC Advisory Group about risk management process and customer segmentation...